Author: Reams, James

Is Bluegrass Going…gasp!...Mainstream?
 

It’s getting so that I can’t turn on the TV or the radio without hearing bluegrass music, or at least a banjo, within a few minutes! I’ve even seen traditional bluegrass music used for a political ad campaign, which probably had Bill Monroe turning over in his grave! To paraphrase a car insurance commercial, all this bluegrass popularity makes me happier than a bluegrass musician with a record deal!

And it’s not just the US that has been bitten by the bluegrass bug. I just saw an ad for a foreign film that’s taking the European film festivals by storm – and it’s about a bluegrass musician! Plus crossover bands like the UK’s mega-popular Mumford & Sons have helped sprinkle bluegrass seeds internationally.

That got me to thinking (a dangerous thing for most musicians), “Why this apparently sudden popularity for all things bluegrass?” And, “Is anybody else wondering the same thing?”

Bluegrass has been enjoying increased interest by the general public pretty much since the epic “O Brother, Where Art Thou?” soundtrack took home three Grammys and went octo-platinum. What was it about that album, and bluegrass music in particular, that struck listeners, causing them to shell out their hard-earned cash and, for some, to pick up an instrument and start playing bluegrass?

So, to take a cue from a popular late night talk show host, here’s my stab at the top 10 reasons (in no particular order) why bluegrass has taken off in popularity. I’m anxious to hear what you have to say as well, so email me at james@jamesreams.com and give me your 2˘ worth.

1. It’s real. Bluegrass is not your fast food music; it’s got that “baked from scratch” authenticity. No fancy reverb action, no remixing, no eardrum blasting, mind numbing licks or lyrics…it’s comfort food for the soul. In an age when most of us have traded in our dining room tables for desks (or worse yet, car seats), bluegrass music sort of tantalizes us and draws us in for a hearty “sit down” meal with family and friends.

2. It’s lasting. Chasing 75 years and still going strong, bluegrass has sunk its’ roots deep in Americana soil and it’s not going anywhere. With its’ solid foundation of traditional tunes, the sky’s no longer limited to just “blue” either. Innovative bands have used bluegrass basics to open up whole new markets.

3. It’s in our blood. Now that it’s trendy to do ancestry searches, many Americans are discovering that bluegrass music runs in their veins. It takes them back to dogtrot cabins and memories of grandpap and friends picking on the front porch. Hey, nostalgia sells!

4. It’s inexpensive. You don’t have to have a wad of dough to buy an instrument. Heck, the first banjo was just a gourd, a stick and some string. Many an underprivileged youngster got their introduction to music by playing a washtub bass or a “canjo,” that can be made for less than a cup of coffee at Starbucks.

5. It’s the work ethic. Bluegrass songs relate the struggles of making a living. Coal miners, farmers, and truck drivers are just some of the “common folk” in our music. By association, bluegrass is seen as music for the working class, those unafraid of getting their hands dirty and putting in a hard day’s work. That’s the work ethic that made America — we’re proud of it, and rightly so.

6. It’s the banjo. Long associated with Americana, folk, and roots music, the banjo is now twanging it up in just about every musical genre: jazz, hardcore punk, classical, rock & roll, contemporary Christian, post-bop (or blu-bop), fusion, experimental new age, gospel, and, of course, country. Some critics hail the recent innovations in amplifying the banjo as the reason for its’ surge in popularity. Whatever the reason, the banjo is no longer taking a backseat to the electric guitar that ousted it from popular music back in the 1930s.

7. It’s the Internet. What bluegrass pioneer would have believed that by 2013 80% of the households in America would have at least one gizmo that connects to the Internet? Okay, well their first comment would probably have been “What’s the Internet?,” but you get my point. And that leads into my next three reasons, which wouldn’t have been possible without the Internet.

8. It’s YouTube. Used to be that music teachers were as hard to find as a four-leaf clover in the desert, especially for bluegrass instruments like the banjo, mandolin and dobro. But now, thanks to the popularity of YouTube, students of these instruments can learn to play in their own homes, on their own time schedules, and at their own pace. And that’s music to a future musician’s ears!

9. It’s social media. Everyone is so connected these days. Email, e-zines, Facebook, online groups, Twitter, etc. have made it possible to get the word out to all parts of the world about bluegrass music in general, news items, festivals, concerts, and more. Nowadays, even grandpaps and grandmas that live over the river and through the woods have emails addresses and Facebook pages — if they don’t then they have grandkids that bring their iPads, laptops, iPhones, and glitzy gizmo-Googling gadgets galore when they visit! (Did you get my 5G reference? It was a struggle.)

10. It’s online sales. Wow! I can’t think of anything that has made it easier for a musician to get their music into the hands of listeners across the world than the advent of online sales. And now, with the option to download individual songs/tunes as well as purchase the entire album, there are even more opportunities for bluegrass to be heard any time and anywhere.

So, tell me, am I just more sensitive to bluegrass’ presence in the media because I’m a musician? Or have any of you noticed that it seems to be everywhere you turn lately? How do you feel about bluegrass going mainstream?
 
Posted:  12/19/2013



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