Today's column from James Reams
Thursday, September 18, 2014
As a singer/songwriter, it seems odd to be writing about music as a listening tool. Radio stations recognized this phenomenon long ago — that’s why they refer to their customer base as “listeners.” When people listen to your music – you have their attention as they take your music with them wherever they go on whatever mobile device du jour they are using. They actually LISTEN to what you are saying in a way that can’t be accomplished by mere conversation or professorial lecture. Not only do they listen, but if the song can get them to relate to the topic, they will actually listen again and again eventually learning the words and singing along.
As more and more listeners are turned on by your song, airplay increases and sales of MP3 versions escalate. – which makes most musicians do the “happy dance.” There’s always the possibility that the song will be selected as a theme song for a TV show (like Black Road Gold’s use of Audie Blaylock’s tune “The Road That Winds”) or a grassroots movement as happened to me with my song “Hills of My County.”